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Cultural Feast “Nihao! China" Travel Fair Opens Grandly

Writer: WANG JIAQI

Editor: SU LING


(“Nihao! China” Travel Fair poster, source by China Cultural Centre Kuala Lumpur)


The inaugural "Nihao! China" Travel Fair in Malaysia will be held from June 14 to 16, 2024 at the Pavilion Bukit Jalil Exhibition Centre in Kuala Lumpur.


Since the implementation of the mutual visa waiver policy between Malaysia and China, the number of Chinese tourists coming to Malaysia has been increased by 80 percent, averaging more than 270,000 per month, and Malaysians flying to China for tourism totaling up to two million. This exhibition, which is organized by the Malaysia-China Folklore Culture Tourism Association and under the guidance of the China Cultural Centre Kuala Lumpur, is not only aimed at celebrating the 50th anniversary of the establishment of diplomatic relations between China and Malaysia, but also an important opportunity to promote the development of the tourism industry of the two countries, as well as an important platform for mutual cultural exchanges and the promotion of the deep friendship and cooperation between the two peoples.


This travel fair will focus on showcasing the elements of Malaysian and Chinese cultural elements, with an exhibition area of about 3,000 square meters and more than 200 booths. And the exhibition will focus on boutique tourism packages and also provides exhibitors with services such as display, negotiation and product promotion. In addition, one of the highlights of this exhibition is the special invitation to Ningxia of China as the host province, and named the theme "Beautiful China, Magical Ningxia".


During the exhibition, there will be a special Ningxia culture and tourism promotion week to showcase Ningxia's unique culture and natural scenery. All visitors will have the opportunity to experience the beauty and magic of Ningxia and gain a deeper understanding of the natural, human and historical beauty of this land. In addition to this, the exhibition will also feature performances of Malaysian folk dances, lion dances and other performances by professional singing and dancing troupes.


(Press conference for "Nihao! China" Travel Fair, source by Malaysia-China Folklore Culture Tourism Association)


According to the press conference for "Nihao! China" Travel Fair, Datin Seri Penny Liao, the President of the Malaysia-China Folklore Culture Tourism Association, emphasized the importance of the event in promoting economic and cultural exchanges between the two countries.


She said that the event aims to promote economic and cultural exchanges between China and Malaysia, and to showcase the rich and colorful cultural elements of the two countries. It is believed that the exhibition will further promote tourism cooperation between the two countries and enhance the friendship between the two peoples.


The Nadi Bangi journalist Wang Jiaqi interviewed two Chinese and two local Malaysians, who all shared their some views and expectations. Gao Xilin, a student from China, said, "I haven't been to Malaysia yet, and I'm really looking forward to going there, wanting to learn about the cultural features and taste the local food, and with the visa-free policy now in place, it's even more convenient for us to travel.”


“I hope that more and more Malaysian friends will come to visit China, and I would be happy to introduce them to the beautiful sights and traditional culture here, so that they can learn about the beauty and diversity of China, which I think is an important reflection of the cultural exchanges between the two countries,” said Yu Mingyang, also a student from China.


Lina Binti Abdullah, a local Malaysian restaurateur, said with great anticipation, "I have always been interested in the various cultures of China and wanted to learn about the customs of the different regions of China as well as the specialties of the food, especially places like Ningxia, which I have only seen on TV before, so I am very interested in experiencing the unique local customs and cuisine."


"I am very looking forward to traveling to China because I like the traditional Chinese culture very much and I would like to get to know and experience it up close and personal, especially those cultural elements that I don't usually have access to. And I think this is the embodiment of experiencing cultural diversity and cultural exchanges, which is very meaningful to us young people," said Halim Bin Mustafa, a local student.


The unique charm of China and Malaysia reflected in this transnational cultural exchange event will promote the development of tourism in both countries. It will be a unique opportunity for all subsequent visitors to see and experience the collision and fusion of two cultures in one place, as well as a heartfelt exchange and resonance.


In short, “Nihao! China" Travel Fair (Malaysia) is not only a visual and cultural feast, but also a milestone in the relationship between China and Malaysia. The exhibition will not only showcases the rich and colorful cultures of the two countries, but also provides a platform to promote mutual understanding and cooperation. In today's globalized world, such exchanges help to enhance the friendship between the two peoples and promote common economic and cultural prosperity.


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