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  • Writer's pictureLi Yanze

Lazada 6.6 Mid-Year Sale Ignite Online Retail Excitement in Malaysia

Writer: Li Yanze

Editor: Yin Heng


KUALA LUMPUR, 8 June - On June 6, the renowned online shopping platform Lazada, orchestrated a sensational 6.6 Mid-Year Sale. This promotional extravaganza witnessed immense success in Malaysia, leaving both buyers and online shop sellers exhilarated by the opportunities it presented.


(Lazada 6.6 Mid-Year Sale promotional poster. Photo source: Lazada official website)


Lazada's 6.6 Mid-Year Sale took shoppertainment to the next level, captivating shoppers with a dynamic mix of Webcast Interactive, Webcast Performance. From electrifying flash sales to engaging games and live-streamed entertainment, the festival offered an immersive journey for shoppers throughout the day.


With a focus on creating unforgettable moments, Lazada showcased an impressive lineup of local and international celebrities, as well as renowned influencers. Through live-streamed performances, product showcases, and engaging Q&A sessions, shoppers were treated to a unique blend of entertainment and product discovery.


Nurul Azman, an avid buyer, expressed her excitement about the festival, stating, "A Mid-Year Sale can be so much fun! I got to see my favorite celebrities and Youtubers in the live stream of lazada's promotion, and the feeling of hundreds of thousands of people in the room interacting with the anchors at the same time made me feel very excited."


(Lazada Webcast. Photo source: Lazlive)


During the promotion, shoppers were thrilled by a wide range of exclusive deals and discounts across various categories, including electronics, fashion, beauty, and more. Lazada's commitment to delivering unbeatable prices and a seamless shopping experience further solidified its reputation as the go-to platform for online shopping enthusiasts.


Lazada users can claim Lazada Bonus on the app every day during the campaign. Each user can earn up to RM60 Lazada Bonus in total during the 6.6 Shopmania Sale,and Apple, Watsons and other famous brands at up to 80% off.


Lim Yan , a student of the University of Malaya, expressed, “As a student my pocket money is limited,but the Lazada 6.6 Shopping Festival was a dream come true! I scored incredible deals on items from my wishlist. Lazada's promotion allowed me to shop guilt-free and fulfill my desires within my budget. It was an unforgettable experience.”


To attract more consumers, Lazada is subsidizing delivery costs for both sellers and buyers. Lazada users can collect a platform-wide Free Shipping voucher every day and enjoy RM5 off shipping costs. In addition, from 4 to 6 June, users can also receive a daily free shipping coupon for RM8 off shipping, with no minimum spend.


Cheung Tan, a Malaysia Lazada instant noodles seller, lauded the festival's impact on his business, stating, "As a seller, Lazada shipping reductions provided invaluable opportunities for attracting customers. The sale exposed my products to a larger audience, resulting in increased sales and expanded customer reach. Lazada's support for sellers like me is commendable."


The promotion's success reflects Lazada's commitment to continuously innovate and provide shoppers with an unforgettable online shopping experience in Malaysia. By seamlessly integrating shoppertainment elements, Lazada has established itself as a pioneer in the e-commerce industry.



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